Defying Gravity

S5 logo bg

  • Register

Growth and Positioning Strategies for Associations

“Accelerating Strategic Member Engagement” is an excellent e-book that was well laid out and thought provoking. While member engagement is not a new concept, this e-book framed it in a way that I believe really highlights its impact. I especially liked the Strategic Member Engagement Framework which provides a useful and easy to understand model to evaluate current activities within my association for how successfully they engage members. The bottom line is the e-book gave me immediate take-a-ways that I can use in my organization and suspect it will do the same for other association executives too.”

A Free, Downloadable E-Book

Accelerating Strategic Member Engagement© provides practical yet game-changing guidance for Trade Association and Professional Society Executives to accelerate the impact on their industry or profession, while optimizing member retention and securing a sustainable business model.
No longer is member engagement thought of as touchy-feely member relations, communicating stronger or selling louder.

 

Built upon our research, use the strategic member engagement framework and nine principles to:

  • Focus everyone on member outcomes
  • Segment your membership
  • Identify predictive member behaviors
  • Differentiate between communication, sales and engagement strategies
  • Secure your market positioning
  • Optimize the return on member engagement (R.O.M.E)

 

 JeffreyDMorgan

Jeffrey D. Morgan, FASAE, CAE
President & CEO
National Investor Relations Institute

“Accelerating Strategic Member Engagement” is an excellent e-book that was well laid out and thought provoking. While member engagement is not a new concept, this e-book framed it in a way that I believe really highlights its impact. I especially liked the Strategic Member Engagement Framework which provides a useful and easy to understand model to evaluate current activities within my association for how successfully they engage members. The bottom line is the e-book gave me immediate take-a-ways that I can use in my organization and suspect it will do the same for other association executives too.” 

 

Request for Accelerating Strategic Member Engagement© E-Book

Please use this form to receive the Accelerating Strategic Member Engagement© E-Book.
Please let us know your name.

Invalid Input

Invalid Input

Please let us know your email address.

Invalid Input

Invalid Input

Invalid Input

Invalid Input

Invalid Input

Invalid Input

Invalid Input

 

Login

Register