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Growth and Positioning Strategies for Associations

“Accelerating Strategic Member Engagement” is an excellent e-book that was well laid out and thought provoking. While member engagement is not a new concept, this e-book framed it in a way that I believe really highlights its impact. I especially liked the Strategic Member Engagement Framework which provides a useful and easy to understand model to evaluate current activities within my association for how successfully they engage members. The bottom line is the e-book gave me immediate take-a-ways that I can use in my organization and suspect it will do the same for other association executives too.”

A Free, Downloadable E-Book

Accelerating Strategic Member Engagement© provides practical yet game-changing guidance for Trade Association and Professional Society Executives to accelerate the impact on their industry or profession, while optimizing member retention and securing a sustainable business model.
No longer is member engagement thought of as touchy-feely member relations, communicating stronger or selling louder.

 

Built upon our research, use the strategic member engagement framework and nine principles to:

  • Focus everyone on member outcomes
  • Segment your membership
  • Identify predictive member behaviors
  • Differentiate between communication, sales and engagement strategies
  • Secure your market positioning
  • Optimize the return on member engagement (R.O.M.E)

 

 JeffreyDMorgan

Jeffrey D. Morgan, FASAE, CAE
President & CEO
National Investor Relations Institute

“Accelerating Strategic Member Engagement” is an excellent e-book that was well laid out and thought provoking. While member engagement is not a new concept, this e-book framed it in a way that I believe really highlights its impact. I especially liked the Strategic Member Engagement Framework which provides a useful and easy to understand model to evaluate current activities within my association for how successfully they engage members. The bottom line is the e-book gave me immediate take-a-ways that I can use in my organization and suspect it will do the same for other association executives too.” 

 

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